It is a truism to state that, as companies wishing to operate successfully in the global economy, we need a global perspective. What is perhaps less widely appreciated is that a key part of that perspective is a real understanding of the people we are working with. We have to see our partners, our staff, in the way they would like us to see them, namely, as rich and complex human beings, who are at once individuals, but at the same time moulded in the light of the culture in which they grew up.
In today’s world, we probably come into contact with people from different cultural backgrounds almost every day. We perceive similarities: we are all human beings. We also perceive differences. But what do we make of those differences? We can, if we choose, see them as a problem, even as alienating; we can pretend they don’t exist; we can treat everyone as if they would really like to be just like us, if only we gave them the chance. cialis price in canada Or we can see these differences as fascinating, enriching, real but not off-putting, a key component of who people are and would wish themselves to be; and then, in the process, we also begin to understand a little more about ourselves.
If we take the positive line, we are half-way towards making a success of cross-cultural relationships, business and personal. Where we come in as cross-cultural consultants is in filling in the other half, in offering you a shortcut to specific information and skills which could otherwise take years to acquire.