Euroasia: Language, Culture and Travel

In this article, Jack Yan talks about growing up in Wellington, and how being multilingual has helped him with living life to the fullest.  Jack is a renowned businessman from Hong Kong/Wellington, and publisher of fashion magazine Lucire. He has been very successful at building a global brand, and now delving into politics. If Jack has his way, Wellington City will get free wifi, one car-less Sunday a year, perhaps even solar-powered council buildings.

Jack has a good chance of becoming the next Mayor of Wellington City. If you google “Wellington mayor”, you will see Jack’s campaign site displayed prominently on page 1 (after the official Wellington site and Wikipedia), further demonstration of Jack’s internet marketing prowess. Jack is impressive not just because of his amazing business credentials. I remember chatting with him a few years ago and discovering he is one of very few Kiwis who can speak both French and Cantonese – and putting his language skills to good use in business.

I hope Jack’s story will inspire you to learn another language, perhaps to finally work on the new year resolution that keeps reappearing on your list every January.

In the 1970s, New Zealand was a far more monocultural place. When I was four, two of my cousins, who were slightly older, were attending primary school and started speaking English at home, instead of our native Cantonese. I asked my parents if I could do the same.

My parents were usually pretty good at rationalizing things to me. Mum explained, ‘No, because it’s important that you speak Cantonese at home, and leave English for outside. Wouldn’t it be better to speak two languages well rather than one?’

That sold me.

A similar argument came at age six, when my parents asked if I would like to learn an extra language.

The choices offered in 1978 at St Mark’s Church School, Wellington, were French and Japanese.

‘Wouldn’t you like to learn Japanese?’ asked Mum. ‘The Japanese have some characters that are the same as ours, and you can learn to write your own language.’

While none of my Japanese friends would like to hear this, the thought that went through my mind at that age was, ‘I’m not learning a form of Chinese with the wrong pronunciations.’ Hey, I was six.

However, I never regretted that decision.

Of all my travels, I only have visited Japan once. Few business opportunities ever availed themselves in that country. However, I have visited France over half a dozen times, with most of those times for work.

It’s especially handy given I own a fashion magazine, Lucire, and Paris is very much the centre of that industry in so many respects. Even things as simple as filling in a form present no challenges.

At the Medinge Group, a think-tank where I am a director, we hand out Brands with a Conscience every year. We do so from Paris, rather than our usual Swedish location.

Even back in Wellington, French is very useful when chatting to expatriates or dealing with the diplomatic corps.

It’s been a good foundation for other countries. For example, I was able to travel through Italy and understand the locals. The languages are dissimilar, but there are enough common roots that you can get pick out key words and get about the place.

I would hate to think where I would be without these languages. Certainly in business, I would have lost plenty of opportunities dealing with French designers, photographers, and make-up artists. I would not have been able to develop business in Hong Kong, my home town, where Cantonese is the norm. I would have been pretty lost in various American Chinatowns, unable to get proper medicine if I was sick, if I did not have any Taishanese.

I also have a limited grasp of Swedish, which has helped my work at Medinge and some of the work I do in Sweden.

While 90 per cent of Swedes speak English, Swedish is still the language in which they conduct most of their lives, so being able to read and write some of it, even if my comprehension has some way to go, has been incredibly useful.

With understanding a language comes understanding a culture, often the biggest barrier in international business.

The extra language is an extra means to get inside the other side’s mindsets, and attempt to find that common ground where you can do business or form a friendship.

As a mayoral candidate, I have discovered that the skills you acquire in learning languages come into play in politics.

Over the 18 months, in preparation for my mayoral run, I have attended more diplomatic events, in part to pave the way for better relations with other countries should I be elected.

You can’t just go and demand sister-city relationships with others if you don’t lay the groundwork first. To do that, you must have some accord.

In all these conversations, you are acutely aware that you are an ambassador for Wellington and New Zealand, and you are finding a way to promote us in a way our foreign visitors understand.

They respect you in return because you know your own language and heritage, those of the country which you have adopted as your home for 34 years, and you have extended your goodwill by embracing theirs.

Beyond business, arts, cultural exchanges and politics, multilingualism gives a person one extra thing.

It shows that you are complete, and you have a sense of self. That equates best to the Māori concept of mana. It is the greatest advantage one has over others in so many facets of life.

Every teenager should have the chance to learn Mandarin due to the growing importance of China in world events, according to the UK government. One in seven secondary schools, which teach pupils aged 11-16, currently offer Mandarin and Schools Secretary Ed Balls said he wanted to extend this through language partnerships between schools.

From the BBC website this week:

All secondary school pupils in England should have the chance to learn a less familiar language such as Mandarin, says Children’s Secretary Ed Balls.

Mandarin has become increasingly popular in schools – with one in seven now teaching the subject.

Making it more widely available is an “aspiration” rather than a pledge – and could mean schools and colleges sharing specialist language teaching staff.

Mr Balls highlighted the economic importance of learning languages.

As well as Mandarin, he pointed to the growing importance of Portuguese for trading with Brazil, Spanish in Argentina and Bahasa Indonesia in Indonesia.

Emerging economies

“A growing number of schools are now teaching Mandarin and in the coming years I think we will see this subject sitting alongside French, Spanish and German as one of the most popular languages for young people to learn,” said Mr Balls.

“In this new decade our ties with emerging economies like China will become even more important and it’s vital that young people are equipped with the skills which they need, and British businesses need too, in order to succeed in a rapidly-changing world,” he said.

So what is the New Zealand government’s stance?

In recessionary times, it’s even more important to keep improving and to consider learning a second language. Now is the time to be upskilling to future proof yourself. The ability to speak a second language puts your business or your job prospects one step ahead of the competition. You are also demonstrating to future employers that you have what it takes to stick to something. Employers realise that people who embark on language learning have some key characteristics that are highly valued in such times: commitment and dedication being some key ones.  Part of what makes knowing a language a great skill to have is simply because it’s not that easy for someone to acquire fluency. If it was, it would quickly lose it’s value and won’t be treasured as much.  Some of you would already have mastering a second language set as a 2010 New Year resolution.

How do you ensure you achieve your 2010 New Year resolution? Your goals have to be SMART. The reasons people give for not learning a language include lack of time, the cost involved and the difficulty of the subject area. The good news is you can craft a SMART plan to overcome the obstacles mentioned, to achieve your goal of speaking a foreign language by the end of 2010.

1) Specific

What does “speaking a foreign language” mean? Should your goal be to know enough French in order to survive in a remote town in France without relying on interpreters?

We have a specific learning outcomes for people who enrol for courses at Euroasia. For example, at the end of the Level 1 French course with Euroasia, you should know enough to “get by” in French: you will be able to cope with the most common everyday situations by asking and answering simple questions, and you will be able to understand people when they speak to you about the situations covered.

2) Measurable

How do you know you’re on track with your goal? You need some objective measure of your progress. This is the main reason why self-help language courses don’t work. This is because learning a language is not like studying history. You need constant feedback from experienced teachers who know how to provide constructive suggestions and correct you when you make mistakes. CDs and software programs can’t do that as well as humans. You need to be regularly “tested” either formally or informally so that you know you’re making progress. Language schools follow lesson plans that introduce progression over time. As long as you keep on top of the coursework, you will keep improving.

3) Attainable

Your goals have to be realistic. Sometimes we get calls from people who need to master a language within a matter of weeks because of an impending transfer offshore, or because they have to meet the future-in-laws who don’t speak any English. Learning a language, like everything else, takes time. There are certainly people out there who promise the world, and will tell you that you do not have to put in the hard yards and yet will emerge fluent within a short timeframe, simply by spending an hour a week listening to CDs or playing some games on your laptop or iphone. This is obviously appealing, in the same way that expensive infomercial weight-loss programmes are. The real secret to learning a language (and weight loss, saving money etc) is having a realistic plan and keeping to it. At Euroasia, we follow a language learning programme that allows people to realistically gain fluency over time.  If we did have magic pills that make clients instantly fluent in Spanish, we would be selling them at a thousand-a-pop and not bother investing so much money in establishing and running a school.

4) Relevant

Why are you wanting to learn a foreign language? If you’re just wanting to learn Italian for fun so that you can order a beer and have a simple chat with hot locals  as you roam around Rome, then your goal should be to complete Level 1 or Level 2 with Euroasia.  A Level 1 course can be completed within 2 weeks, 5 weeks or 10 weeks, depending on how intense you want it to be.  If on the other hand, you wish to conduct business negotiations with your suppliers in China, then a Level 1 course is not sufficient, and realistically it would take a year or two to get a point where you can engage in everyday conversation, comparing your life in New Zealand with other people’s lives overseas; discussing matters of interest, including politics and economics. The more solid your reason for learning a language, the longer the staying power. Visualise your end-goal. When the going gets tough, keep reminding yourself of how it feels to be able to ultimately converse freely with locals. What would also help is if you have career-oriented language goals such as planning to gain a foreign language qualification. If your goal is to pass a formal certification exam like DELE (Spanish), DELF (French) or HSK (Chinese), then you are also more likely to have stronger motivation.

5) Time-bound

What’s your plan in order to achieve your goal? Where do you want to be in 3 months? 6 months? An ineffective resolution is “I will be rich someday”. An effective resolution is “I will save $20K by December 2010″.  You then break this down further into quarterly and monthly targets. In the same way, you would set targets for yourself in learning a language. You may wish to complete the Euroasia Gold Package (4 courses) by the end of 2010.

We wish you all the best in setting SMART goals for 2010!