Euroasia: Language, Culture and Travel

If you go to live in a new country without taking any course at all, what will probably happen is this: you will start to pick up odd words, then phrases; after a long time, you will begin to understand what people say to you, and you will be able to respond using your repertoire of set phrases; but you will find it very hard to use the language creatively. As you do not have the right foundation, you will likely be frustrated. After the initial euphoria of being able to understand a few terms here and there, you will encounter some brick walls as you are unlikely to pick up the rules of the language (grammar) simply by listening to others speak.

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

3. What’s the best way to learn a foreign language?

4. As an adult, can you learn a language the same way that you did as a child?

5. How can I obtain instant/magic results in learning a language?

6. How long will it take me to learn a language?

Posted via web from Euroasia

Few of us were.  But do you know the best way to learn English grammar?  By studying the grammar of a foreign language!  You kill two birds with one stone. 

At Euroasia, we try to keep the grammar as straightforward as possible, and we avoid using difficult terms.  Some basic concepts are helpful, like “verbs” and “adjectives”, but we make sure people understand the terms we do use. At the beginners level, you will survive without knowledge of grammar, so don’t let this stop you from learning a language.

You probably can’t avoid grammar for ever, so as you advance through the levels, we will progressively teach you more.  Without grammar, you just learn words and phrases, but you can’t really put them together to make new sentences.  It’s like adding up just using a plus sign (+).  With grammar, you enter the world of multiplication (x)!.  You can say so much more. 

Euroasia language course are designed for people who don’t know anything about grammar, so don’t give up on learning a language simply because you don’t know grammar. 

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

3. What’s the best way to learn a foreign language?

4. As an adult, can you learn a language the same way that you did as a child?

5. How can I obtain instant/magic results in learning a language?

6. How long will it take me to learn a language?

FAQs coming up:

8. Is it easier to learn a language if I go to the country?

9. Which language should I learn?

10. Are some languages harder than others?

11. So which languages will I find easier than others?

12. Which is the most popular language?

13. Can learning a language be fun?

Posted via web from Euroasia

Can’t believe what I just found trawling through the files on the server. A very old radio ad from the European Language Academy days… sounds cheesy now, and I wouldn’t have signed off on this campaign today.

  
Download now or listen on posterous

ELA_Radio.mp3 (792 KB)

The whole “Think like a European” concept came from an ex-staff member who used to be a Creative Director at a top ad agency in Europe. The idea is to sell the sophistication and romance of Europe with a series of ads…like this one with the headline “Spring term starts 26 April. Enrol now”. Problem was people didn’t quite get the European twist. 

Everyone I asked told me it was clever. But I learnt one thing. Clever does not equal sales. All part of the learning process.

I liked this one though…that we put into the International Film Festival booklet. The model was one of our students who was such an amazing actor. Very cool. 

I’m glad we branched into Asian languages and rebranded to Euroasia. It was a tough decision; to ditch an established brand and “taint” a strong “European” brand with the Asian twist. The gamble paid off and today Euroasia has arguably a stronger brand than European Language Academy did in the past. The bonus is a significant chunk of our revenue now comes from our other activities including consulting and translation services. Sometimes you do have to bite the bullet.

I’ve discovered over the years the most effective marketing is consistent delivery of top-quality performance, coupled with good sales strategies to generate and convert leads. Old fashioned, but effective. I guess I would far rather be boring and rich than to be clever and poor.

Posted via web from Euroasia

Two points here:

1.  What do you mean by “learn a language”?  To get by in everyday situations, to speak it like a native, or to reach one of many different stages in between?   There’s a huge range of possible levels of competence, and a huge range in the amount of time needed.  Which one do you hope to achieve?

2.   People are different; some pick up a language faster than others.  The ads which say you will be speaking your target language by studying ten minutes a day, watching a video clip or simply listening to your Ipod while you exercise overlook this fact.

A typical Euroasia language course covers a range of topics.  Even in this short space of time you can make really significant progress.  If you can find time in between lessons to go over material, expand your vocabulary, listen to CDs, then you will undoubtedly make faster progress.

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

3. What’s the best way to learn a foreign language?

4. As an adult, can you learn a language the same way that you did as a child?

5. How can I obtain instant/magic results in learning a language?

FAQs coming up:

7. I don’t understand grammar; we were never taught it at school?

8. Is it easier to learn a language if I go to the country?

9. Which language should I learn?

10. Are some languages harder than others?

11. So which languages will I find easier than others?

12. Which is the most popular language?

13. Can learning a language be fun?

Posted via web from Euroasia

Somehow or other, vocabulary has to be learnt, and words have to be strung into sentences using grammar, which also has to be learnt. While some courses are undoubtedly more effective than others, at the end of the day, certain bits of language have to be understood and memorised.

Unless someone has discovered a wonder drug, it’s hard to see how the magic results promised by some providers can be achieved. 

At Euroasia, we are constantly exploring cutting-edge methods and technologies. If appropriate, we incorporate what we learn into the courses we offer, which are custom-made for native English speakers. With over 3000 New Zealanders who have completed one of our courses, we draw on a significant experience base in designing effective courses to help you learn a foreign language. We explain more under Why Euroasia.

Check out the range of foreign language courses at Euroasia.

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

3. What’s the best way to learn a foreign language?

4. As an adult, can you learn a language the same way that you did as a child?

FAQs coming up:

6. How long it will take me to learn a language?

7. I don’t understand grammar; we were never taught it at school?

8. Is it easier to learn a language if I go to the country?

9. Which language should I learn?

10. Are some languages harder than others?

11. So which languages will I find easier than others?

12. Which is the most popular language?

13. Can learning a language be fun?

Posted via web from Euroasia

Not entirely, because children’s acquisition of language is closely linked to the development of their brains. Some language courses try to imitate the child’s learning processes as closely as possible, but others recognise that as adults with knowledge of one language already we can’t go back to that language-free state we were in as infants.

Adults will always relate their second language to their first. Most adult courses recognise that, while we have lost the abilities we had an infants, we have acquired an understanding as adults which can be exploited to make language learning easier.

Check out the range of foreign language courses at Euroasia.

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

3. What’s the best way to learn a foreign language?

FAQs coming up:

5. Some ads promise instant/magic results?

6. How long it will take me to learn a language?

7. I don’t understand grammar; we were never taught it at school?

8. Is it easier to learn a language if I go to the country?

9. Which language should I learn?

10. Are some languages harder than others?

11. So which languages will I find easier than others?

12. Which is the most popular language?

13. Can learning a language be fun?

Posted via web from Euroasia

Many books have been written on this subject… Different people have a preference for one approach over another.

While a few people seem to have the ability to learn a language from reading a book on the subject, there would probably be general agreement that it is hard to learn a language in this way. An audio course with cassettes or CD will work for some people. Others will find that Internet-based materials are effective.

Most people, though, will find that the above methods are secondary to the key one, which is interaction with an effective teacher. Language is a social experience, and we believe that it only really comes to live when it is used in a social context.

Check out the range of foreign language courses at Euroasia.

FAQs previously covered:

1. Why is it a good idea to learn a foreign language

2. What does learning a language really involve?

FAQs coming up:

4. As an adult, can you learn a language the same way that you did as a child?

5. Some ads promise instant/magic results?

6. How long it will take me to learn a language?

7. I don’t understand grammar; we were never taught it at school?

8. Is it easier to learn a language if I go to the country?

9. Which language should I learn?

10. Are some languages harder than others?

11. So which languages will I find easier than others?

12. Which is the most popular language?

13. Can learning a language be fun?

Posted via web from Euroasia

Yesterday we kicked off our series of frequently asked questions on language learning with the question “Why is it a good idea to learn a foreign language“. Today, we cover this question.

What does learning a language really involve?

On a very basic level, languages have two key components: vocabulary, the actual words, and grammar, which is the set of rules determining how the words are strung together to make sentences. And you encounter language in the form of the so-called four skills: listening, speaking, reading and writing.

You certainly can’t get away from the vocabulary; some language courses avoid too much grammar, and concentrate instead on certain situations, like buying a ticket or ordering a meal. Listening and speaking are the most important skills for most people; some courses don’t offer much reading, and may leave out writing altogether.

It all depends what you want.

Posted via web from Euroasia