Why Mailchimp is the coolest email marketing program on the planet
Today I received a package in the mail – with a brand new t-shirt from our email marketing provider, Mailchimp. It’s a Christmas gift that
they sent out from their Austin, Texas HQ to clients all over the world. I must be one of a few people in New Zealand who received this package. The guy putting the package together might have wondered to himself where New Zealand was. Maybe off the coast of Alaska.
Pretty cool t-shirt don’t you think? This is quite a smart way to get people talking about Mailchimp. So for a couple of bucks, they’ve managed to get me to blog about this 🙂 I wonder if we send out free Euroasia t-shirts to clients it will produce the same effect. Well, maybe not with a monkey on the front.
Euroasia has been using Mailchimp since last year to manage our email marketing campaigns. We pay USD30/month (for 2500 subscribers or less). We’re about 100 short of the upper limit, after which we’ll have to pay USD50/month for up to 5000 subscribers. With the high Kiwi dollar, it’s pretty worth it. Especially seeing the features offered are far superior to what we had previously with our open-source email management software.
There are standard things like Analytics integration, subscriber activity reports, social media integration etc. Even not-so-standard things like the ability to add users on the fly using the Mailchimp app on my iPhone, or to view reports
on the go.
For those with a smaller subscriber base, Mailchimp offers a free email marketing plan: store up to 1,000 subscribers and send up to 6,000 emails a month. With no expiring trials, hidden charges or sneaky contracts. They won’t even ask for a credit card. All for ZERO dollars. You might be thinking there’s no such thing as a free lunch. Well, Mailchimp employs what’s known as a freemium model. In a September 2010 blog entry, they explain how it all works, and how they’re making a lot more money by offering free plans. They also describe their experience starting the Mailchimp business in the wake of the dot-com bust, and why it makes sense starting up a business in a bad economy (useful reading for all of you still thinking about whether to get started on the business idea you’ve been thinking about).
So what are you waiting for? If you’ve been using an underwhelming product to manage your email newsletters, the New Year is the time to consider Mailchimp.