Euroasia: Language, Culture and Travel

In recessionary times, it’s even more important to keep improving and to consider learning a second language. Now is the time to be upskilling to future proof yourself. The ability to speak a second language puts your business or your job prospects one step ahead of the competition. You are also demonstrating to future employers that you have what it takes to stick to something. Employers realise that people who embark on language learning have some key characteristics that are highly valued in such times: commitment and dedication being some key ones.  Part of what makes knowing a language a great skill to have is simply because it’s not that easy for someone to acquire fluency. If it was, it would quickly lose it’s value and won’t be treasured as much.  Some of you would already have mastering a second language set as a 2010 New Year resolution.

How do you ensure you achieve your 2010 New Year resolution? Your goals have to be SMART. The reasons people give for not learning a language include lack of time, the cost involved and the difficulty of the subject area. The good news is you can craft a SMART plan to overcome the obstacles mentioned, to achieve your goal of speaking a foreign language by the end of 2010.

1) Specific

What does “speaking a foreign language” mean? Should your goal be to know enough French in order to survive in a remote town in France without relying on interpreters?

We have a specific learning outcomes for people who enrol for courses at Euroasia. For example, at the end of the Level 1 French course with Euroasia, you should know enough to “get by” in French: you will be able to cope with the most common everyday situations by asking and answering simple questions, and you will be able to understand people when they speak to you about the situations covered.

2) Measurable

How do you know you’re on track with your goal? You need some objective measure of your progress. This is the main reason why self-help language courses don’t work. This is because learning a language is not like studying history. You need constant feedback from experienced teachers who know how to provide constructive suggestions and correct you when you make mistakes. CDs and software programs can’t do that as well as humans. You need to be regularly “tested” either formally or informally so that you know you’re making progress. Language schools follow lesson plans that introduce progression over time. As long as you keep on top of the coursework, you will keep improving.

3) Attainable

Your goals have to be realistic. Sometimes we get calls from people who need to master a language within a matter of weeks because of an impending transfer offshore, or because they have to meet the future-in-laws who don’t speak any English. Learning a language, like everything else, takes time. There are certainly people out there who promise the world, and will tell you that you do not have to put in the hard yards and yet will emerge fluent within a short timeframe, simply by spending an hour a week listening to CDs or playing some games on your laptop or iphone. This is obviously appealing, in the same way that expensive infomercial weight-loss programmes are. The real secret to learning a language (and weight loss, saving money etc) is having a realistic plan and keeping to it. At Euroasia, we follow a language learning programme that allows people to realistically gain fluency over time.  If we did have magic pills that make clients instantly fluent in Spanish, we would be selling them at a thousand-a-pop and not bother investing so much money in establishing and running a school.

4) Relevant

Why are you wanting to learn a foreign language? If you’re just wanting to learn Italian for fun so that you can order a beer and have a simple chat with hot locals  as you roam around Rome, then your goal should be to complete Level 1 or Level 2 with Euroasia.  A Level 1 course can be completed within 2 weeks, 5 weeks or 10 weeks, depending on how intense you want it to be.  If on the other hand, you wish to conduct business negotiations with your suppliers in China, then a Level 1 course is not sufficient, and realistically it would take a year or two to get a point where you can engage in everyday conversation, comparing your life in New Zealand with other people’s lives overseas; discussing matters of interest, including politics and economics. The more solid your reason for learning a language, the longer the staying power. Visualise your end-goal. When the going gets tough, keep reminding yourself of how it feels to be able to ultimately converse freely with locals. What would also help is if you have career-oriented language goals such as planning to gain a foreign language qualification. If your goal is to pass a formal certification exam like DELE (Spanish), DELF (French) or HSK (Chinese), then you are also more likely to have stronger motivation.

5) Time-bound

What’s your plan in order to achieve your goal? Where do you want to be in 3 months? 6 months? An ineffective resolution is “I will be rich someday”. An effective resolution is “I will save $20K by December 2010″.  You then break this down further into quarterly and monthly targets. In the same way, you would set targets for yourself in learning a language. You may wish to complete the Euroasia Gold Package (4 courses) by the end of 2010.

We wish you all the best in setting SMART goals for 2010!

OK This is going to be a long-ish post, to update you with all the goss over the past month. I have been very busy with various projects, travelling, attending all sorts of forums and events, and trying to keep up with everything else. It’s Christmas eve, and I finally get to do some blogging.  I dread to think what it must be like in the shopping malls right now, so this is a welcome reprieve.

We had the annual Euroasia Christmas party late this year (11 Dec 09). We had a decent turnout of around 80 clients and friends of Euroasia, which is OK seeing we clashed with many other corporate parties. File note: next year we definitely have to do this the first week of Dec, perhaps even late-Nov.  As you can see, those who managed to make it had a great time.

We didn’t do any Christmas carols in  Spanish, French, German, Chinese and Japanese like we did last year… but our team did organise some cool games. It was also a great opportunity for me to thank all our clients for their unwavering support to us over the past year. Dr John Reynolds spoke eloquently in 3 languages about his language learning experience at Euroasia.

Ken with Penang Chief Minister Lim Guan Eng and fellow businessmen from Australia..

A few months ago, I accepted an invitation to speak at the World Chinese Economic Forum in November and held in Kuala Lumpur (which happens to be my hometown).   I’m really glad I went, as I managed to meet a number of very interesting people.  At my session, I talked about how overseas Chinese can assist businesspeople from Western nations, including New Zealand, to access new markets in Asia generally and China specifically. I provided examples of enterprising Chinese businesspeople facilitating trade opportunities. In the past, New Zealand chicken producers had to spend money to dispose of chicken parts like chicken feet (that Westerners don’t eat, but Chinese love). Through the intervention of Chinese traders, NZ chicken producers have not only saved money from having to dispose of these chicken parts, but are now profiting from the sales of these parts. There are plenty of business opportunities in China that New Zealanders are missing out on because of the DIY mindset. A far superior approach is to collaborate with Asians who live in NZ and have an entrenched knowledge of the language and culture in the target market.   I’m hoping to devote more time and energy to work on these Asia Bridge initiatives in 2010.

At the Forum, I managed to have a chat with the Penang Chief Minister, Lim Guan Eng. When he found out that I lived in NZ,  he said “you Kiwis qualified for the world cup”, referring to news that New Zealand qualified for the 2010 Soccer World Cup in South Africa and demonstrating his knowledge of New Zealand. I had to break it to him that NZ also qualified for the Hockey World Cup, beating Malaysia the day before the forum.

Ken with PM John Key

Earlier this month, I attended the annual APEC Advisory Business Council (ABAC) dinner, where the PM briefs members of the business community on what happened at APEC. This year, there’s lots to say about the economy and the PM has just arrived back from the East Asia Summit, Malaysia-NZ FTA, CHOGM, and about to go to Copenhagen.

I have previously blogged about this but one funny anecdote worth sharing is from the Q%A where a guy asked a serious question “If we want to catch Australia why not just merge with them?” The PM’s response: I just got back from CHOGM where Australian PM Kevin Rudd asked me the same question. My response was I’m too busy running New Zealand to run Australia as well. This guy can be very funny.  I do think John Key is more in touch with the masses than Helen Clark; and has a way with both CEOs  as well as joe public. Perhaps this explains his 80% favourability rating throughout a very difficult year.

Mock up of Euroasia's new website to be launched in 2010

In the new year, you will see the launch of Euroasia’s new website and enrolment system, which we have spent the last 2 months working on. Some people have asked us why we want to spend money on this, especially seeing this is a particularly difficult time. My response is that in order to maintain Euroasia’s position as a leading provider of foreign language courses and cross-cultural services, we have to keep investing in the business, and to keep improving our service offering, especially when times are bad. Recessions don’t last forever, and I’m optimistic that 2010 will be a spectacular year for Euroasia. As it stands, our forward bookings for 2010 are already way ahead of this time last year.

Over the next two weeks, I will spend some time hopefully relaxing and reflecting on the past year. If you’re like me, and need some help with the reflection process, I’ve found this guide pretty helpful. Ask yourself 20 questions that cover all facets of life, not just material prosperity.

Last Christmas, we produced a video compilation of Euroasia staff bringing Christmas and New Year greetings in their native languages. I hope you don’t mind me recycling (seeing it’s in vogue now) this message. Once again we wish you a Merry Christmas and Happy New Year!

In recent months, visits to our blog has increased measurably, with lots of people looking for reviews of Xero and comparisons between Xero and MYOB.  My initial post on MYOB vs Xero – A comparison, explaining the reasons why Euroasia swapped from MYOB to Xero is now our most popular blog entry for 2009. My follow-up post in July 2009 on our experience with implementing Xero is number 10 on the list.

Regular readers will be somewhat surprised that a blog on culture and language would have a post on accounting as the most popular entry. I’m interested in this topic not just because I think Xero has a great product, but I’m also happy to see a New Zealand company doing so well. I’ve enjoyed playing around with Xero, looking at reports and checking out their website. Xero has given me some design ideas for the soon-to-be-launched new Euroasia website.

When I first wrote about Xero in March 2009, Xero had 6000 users, having doubled in the preceding 6 months. At last count, they had over 12000 users, doubling again in the last 6 months. How could this be? For starters Xero is very attentive to client needs.  For example, just look at their Twitter posts from today.

Xero is not insecure about their product. Check out the re-tweet here from a fan who is offering to help with both MYOB and Xero. I was quite surprised to see that Xero twittered this on to their fanbase.

In my last post, I complained about some of the drawbacks of Xero and some suggestions for improvement. I was surprised to see in their September update the specific feature requests I suggested.  This includes customisation of user roles and a name field for contacts.  The customisation of user roles is a step in the right direction, but administrators are still not allowed to customise access rights for individual users (MYOB does this). I hope this is addressed soon. The budgeting function can also be improved to make it a more useful tool for businesses that do more planning/forecasting.

I’m still waiting for my bank to link up my credit card accounts to the live feed. The daily live feed of bank entries is one of the top reasons why Xero is such a great proposition. But Xero is sometimes held back by banks who do not have the same sense of urgency in implementing changes that save customers’ time/money. So users still have to import credit card statements into Xero ala MYOB. So don’t think by implementing Xero you get away from 100% of the dirty work.

I have previously blogged on the drawbacks of MYOB. There are also drawbacks to Xero. For example, anyone that handles a lot of stock will find MYOB a better proposition. So in summary do your research before jumping in.

Xero went live today with their new pricing plans. Euroasia is on the “medium” plan at NZ$49/month, which works well for us. And because we’re an existing customer, we can always activate multi-currency when we need it without having to pay for the “large” plan at NZ$64/month.

For freelancers / property investors who process less than 5 AR and 5 AP invoices per month, the “small” plan would be ideal for you at NZ$29/month.

Taste of Japan

The annual Taste of Japan is coming up again. This is a free event where you can experience Japanese culture and food at its best in Auckland City. There will be Japanese food, Taiko Drums, calligraphy, tea ceremony and more. We encourage everyone learning Japanese to attend this event, and certainly a number of us from Euroasia will be there. If you’ve always wanted to learn Japanese, go along to be inspired. It’s the closest you will get to Japan at spring-time in Auckland.

When: Sat 19 Sep, 10:00am–4:00pm
Where: Logan Campbell Centre, ASB Showgrounds, 217 Greenlane West, Epsom

I’ve been to Taste of Japan when it was held at ASB Stadium in Kohimarama, and certainly moving to the Showgrounds is a great idea. At least it solves the parking problem. I really don’t know what the fascination is with shaved ice but there were 50 people in the queue at any one time at a previous festival.  It’s the lowest cost product with the highest margins, and the enterprising guy who passed this off as Japanese food deserves high commendation (as well as the thousands I’m sure he took home for a day’s work).  I will be going along just to sample the authentic Japanese food, although the drummers should be good too.

This is the perfect day out with your friends and family so don’t miss out.

Euroasia Spring Update – 1 Sept 2009

Firstly, thank you all who came out in support of the launch of International Languages Week at Euroasia. Photos are available on our Euroasia Facebook page.

Latin American party- 26 Sept

The 2nd Fiesta de la Chilenidad en Auckland is coming up, in conjunction with the Chilean National Day celebrations. We would like to invite you along to this amazing celebration organised by an established Chilean community group. If you want to see how Latin Americans party, you have to be there. Of course, those who went last year already know what it’s all about.

The details:
Date: Saturday, 26 September 2009
Time: 6.30pm (show starts at 7.30pm)
Venue: Te Atatu South Community Centre, 247 Edmonton Road, Te Atatu South.
Cost: $30

This event is open to all (not just those learning Spanish) so feel free to ask your friends along as well. Renowned Latin American dance group Renacer will be performing.

Euroasia is proud to support the Chilean National Day celebrations. All ticket holders will go into the prize draw to win a free course at Euroasia valued at $359.

As there are limited tickets available we would encourage those interested to purchase tickets from your teacher if you’re currently enrolled in a class with us. Tickets are sold on a cash basis. Sorry folks the organisers don’t take Visa. You can also email our Spanish teacher Jose-Luis at jose.valdivia@euroasia.co.nz if you’re keen. He will send you payment details.

Last year they sold out weeks prior and unfortunately the organisers had to turn away quite a few people on the waiting list. So get in quick!

Aotearoa Jasmine singing project – this Saturday

If you’re around this Saturday we would encourage you to head to Auckland Museum at 11am to join other New Zealanders from all walks of life to sing China’s best-loved folk song “Jasmine Flower” or Mo Li Hua. This session will be recorded for television.

Don’t worry if you don’t know how to sing this song. It’s well worth going along just to see what it’s all about. This NZ China Friendship Society initiative will celebrate the friendship between NZ and China. It is also a special gift for the 60th birthday of the People’s Republic of China. As we are the first country in the world to see the sunrise, its broadcast on television in New Zealand and in China will enable New Zealand to become the first country to wish China “Happy Birthday”. More information at http://aotearoajasmine.org.nz/

Let us know if you have any questions/feedback.  Great that spring is here. Let us know if you want to talk about upcoming courses. Or check out the Euroasia timetable.

This Thursday, take an art (de)tour before Euroasia’s free language taster lessons at our Parnell centre.  Starting in July, on the second Thursday of each month Parnell galleries will be serving up a tempting smorgasbord of New Zealand art and live music.

For the first Late Night Art, on 9 July, Parnell has arranged for popular crooner Grant Chilcott singing outside International Art Gallery, Charles Dolbel playing with fire (literally!) outside Jonathan Grant & ARTIS Galleries, and The Margarita Club, featuring gorgeous vocals from Alannah Peterson, playing in the courtyard between Sanderson Contemporary Art and Aesthete galleries.

Galleries open until 7.30pm:
Aesthete Gallery, ARTIS Gallery, essenze, International Art Centre,
Jonathan Grant Galleries, Pankhurst Studio Gallery, Parnell Gallery, Sanderson Contemporary Art, Sarah Alexandra Tills Gallery (Bath St).

Also on Thursday August 13, September 10, October 8, November 12 and December 10

Free language lessons at Euroasia Parnell, for you to learn how to properly pronounce the names of those foreign artists, wines, cheese etc:

Tuesday 7 July: French, Japanese, German
Thursday 9 July: Spanish, Mandarin, Korean, Italian
Time: 7.40-8.40pm
Venue: Euroasia, 10 Titoki Street, Parnell (next to Birthcare) – plenty of free parking at Auckland Domain or along Titoki Street.

The French language is certainly one of the most popular languages that Kiwis learn. Here are some reasons why you should consider learning French:
• Together with English and Spanish, French is one of the most international of European languages, spoken in all the continents of the world.
• French was for centuries the international language of diplomacy and culture; it’s still important in those fields.
• The French-speaking world has contributed an enormous number of great artists, writers, philosophers and scientists.
• France has a large economy with a huge international presence.
• French cuisine is world-renowned, and French is still the international language of cooking, so at least a smattering of the French language is useful for chefs and food enthusiasts.
• Young Kiwis can go and work in France, Belgium or Canada for one year under a working holiday scheme.
• If France seems a long way off, New Caledonia and French Polynesia are more accessible holiday destinations. Even a limited knowledge of the French language can enrich and enliven your tropical holiday.
• Much like speakers of English, French speakers tend not to be very enthusiastic about speaking other languages. There is no guarantee you will find someone prepared to speak to you in English!

You can learn French and other languages at award-winning Euroasia Language Academy. Over 2500 Aucklanders have attended one of our courses. Come check out our free taster lessons next week.

In the latest Euroasia newsletter we share some exciting news for existing clients.

More news:

• Offer extended- Participate in a refresher course for free
• Find out how to learn and remember vocabulary more effectively
• Spain signs working holiday agreement with NZ
• Banana Conference coming up next month

If you’ve tried a language in the past and are interested in another, maybe this is the time to give it a go! We are running free taster courses in a few weeks. Feel free to invite your friends. Mark these dates:

7.40-8.40pm, Tuesday 7 July: French, Japanese, German

7.40-8.40pm, Thursday 9 July: Spanish, Mandarin, Korean, Italian

More details within.

Please do get in touch if you have any thoughts or comments. You can reply to this email or call us anytime on 0800 EUROASIA.

Remember, winter is the best time to be learning a language!

Stay positive, and keep your mind active.

The team at Euroasia