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Posts Tagged ‘why learn french’

Wellington Mayoral candidate Jack Yan on why multilingualism matters

January 12th, 2010 Ken Leong No comments

In this article, Jack Yan talks about growing up in Wellington, and how being multilingual has helped him with living life to the fullest.  Jack is a renowned businessman from Hong Kong/Wellington, and publisher of fashion magazine Lucire. He has been very successful at building a global brand, and now delving into politics. If Jack has his way, Wellington City will get free wifi, one car-less Sunday a year, perhaps even solar-powered council buildings.

Jack has a good chance of becoming the next Mayor of Wellington City. If you google “Wellington mayor”, you will see Jack’s campaign site displayed prominently on page 1 (after the official Wellington site and Wikipedia), further demonstration of Jack’s internet marketing prowess. Jack is impressive not just because of his amazing business credentials. I remember chatting with him a few years ago and discovering he is one of very few Kiwis who can speak both French and Cantonese – and putting his language skills to good use in business.

I hope Jack’s story will inspire you to learn another language, perhaps to finally work on the new year resolution that keeps reappearing on your list every January.

In the 1970s, New Zealand was a far more monocultural place. When I was four, two of my cousins, who were slightly older, were attending primary school and started speaking English at home, instead of our native Cantonese. I asked my parents if I could do the same.

My parents were usually pretty good at rationalizing things to me. Mum explained, ‘No, because it’s important that you speak Cantonese at home, and leave English for outside. Wouldn’t it be better to speak two languages well rather than one?’

That sold me.

A similar argument came at age six, when my parents asked if I would like to learn an extra language.

The choices offered in 1978 at St Mark’s Church School, Wellington, were French and Japanese.

‘Wouldn’t you like to learn Japanese?’ asked Mum. ‘The Japanese have some characters that are the same as ours, and you can learn to write your own language.’

While none of my Japanese friends would like to hear this, the thought that went through my mind at that age was, ‘I’m not learning a form of Chinese with the wrong pronunciations.’ Hey, I was six.

However, I never regretted that decision.

Of all my travels, I only have visited Japan once. Few business opportunities ever availed themselves in that country. However, I have visited France over half a dozen times, with most of those times for work.

It’s especially handy given I own a fashion magazine, Lucire, and Paris is very much the centre of that industry in so many respects. Even things as simple as filling in a form present no challenges.

At the Medinge Group, a think-tank where I am a director, we hand out Brands with a Conscience every year. We do so from Paris, rather than our usual Swedish location.

Even back in Wellington, French is very useful when chatting to expatriates or dealing with the diplomatic corps.

It’s been a good foundation for other countries. For example, I was able to travel through Italy and understand the locals. The languages are dissimilar, but there are enough common roots that you can get pick out key words and get about the place.

I would hate to think where I would be without these languages. Certainly in business, I would have lost plenty of opportunities dealing with French designers, photographers, and make-up artists. I would not have been able to develop business in Hong Kong, my home town, where Cantonese is the norm. I would have been pretty lost in various American Chinatowns, unable to get proper medicine if I was sick, if I did not have any Taishanese.

I also have a limited grasp of Swedish, which has helped my work at Medinge and some of the work I do in Sweden.

While 90 per cent of Swedes speak English, Swedish is still the language in which they conduct most of their lives, so being able to read and write some of it, even if my comprehension has some way to go, has been incredibly useful.

With understanding a language comes understanding a culture, often the biggest barrier in international business.

The extra language is an extra means to get inside the other side’s mindsets, and attempt to find that common ground where you can do business or form a friendship.

As a mayoral candidate, I have discovered that the skills you acquire in learning languages come into play in politics.

Over the 18 months, in preparation for my mayoral run, I have attended more diplomatic events, in part to pave the way for better relations with other countries should I be elected.

You can’t just go and demand sister-city relationships with others if you don’t lay the groundwork first. To do that, you must have some accord.

In all these conversations, you are acutely aware that you are an ambassador for Wellington and New Zealand, and you are finding a way to promote us in a way our foreign visitors understand.

They respect you in return because you know your own language and heritage, those of the country which you have adopted as your home for 34 years, and you have extended your goodwill by embracing theirs.

Beyond business, arts, cultural exchanges and politics, multilingualism gives a person one extra thing.

It shows that you are complete, and you have a sense of self. That equates best to the Māori concept of mana. It is the greatest advantage one has over others in so many facets of life.

Why Kiwis learn French

July 2nd, 2009 Ken Leong No comments

The French language is certainly one of the most popular languages that Kiwis learn. Here are some reasons why you should consider learning French:
• Together with English and Spanish, French is one of the most international of European languages, spoken in all the continents of the world.
• French was for centuries the international language of diplomacy and culture; it’s still important in those fields.
• The French-speaking world has contributed an enormous number of great artists, writers, philosophers and scientists.
• France has a large economy with a huge international presence.
• French cuisine is world-renowned, and French is still the international language of cooking, so at least a smattering of the French language is useful for chefs and food enthusiasts.
• Young Kiwis can go and work in France, Belgium or Canada for one year under a working holiday scheme.
• If France seems a long way off, New Caledonia and French Polynesia are more accessible holiday destinations. Even a limited knowledge of the French language can enrich and enliven your tropical holiday.
• Much like speakers of English, French speakers tend not to be very enthusiastic about speaking other languages. There is no guarantee you will find someone prepared to speak to you in English!

You can learn French and other languages at award-winning Euroasia Language Academy. Over 2500 Aucklanders have attended one of our courses. Come check out our free taster lessons next week.

How does knowing another language make you more money?

February 26th, 2009 Ken Leong No comments

Times are tough. People are worried that they might lose their jobs as the unemployment rate starts creeping up. Job summit or no job summit. As always, during difficult times, the ones worst hit are the ones who are lacking in qualifications and experience.

It’s time to upskill. It seems university enrolments are up around the country, according to various local news articles.  Recent graduates who can’t find work are going back to university. But so are many students looking at gaining more qualifications in order to keep pace with developments.

During such perilous times, it’s important to understand what skills are in demand and how to stand out from the crowd. In New Zealand, where almost all native English speakers can only speak one language, knowing some basic foreign language can indeed be an advantage. Most of all you demonstrate to prospective employers that you have the ability to persevere with something as well as the ability to work across cultures. As New Zealand becomes more and more multicultural, the ability to communicate across cultures will be as essential as knowing how to use a computer.

New Zealand is an exporting nation. We would be poorer than Samoa or Tonga if we didn’t trade with our friends, and foreign tourists stop arriving. There are in fact more Chinese and Spanish speakers than there are English speakers.  Naturally, these are key languages to learn if one wants to learn how to communicate with our future customers.

But learning any language is useful. New Zealanders have traditionally learnt French, German and Japanese at school. Knowing any one of these languages would be useful. I have written at length about why one should learn each one of these languages, so feel free to check out my blog entries on why learn language

French Film Festival starting February 09

February 14th, 2009 Ken Leong 1 comment

The French Film Festival kicks off in Auckland next week. Running from  February 18-26 at Rialto Newmarket, this annual event is bound to attract many local Francophiles.

Tickets cost $15.50. We highly recommend all our French students check out the films on offer.  For those of you tired of reading the subtitles, come along for one of our French courses :)

According to the official website, the following films are on offer.

Baby Love With: Lambert Wilson/ Pascal Elbé
Love Me No More With: Marie-Josée Croze/ Pierre Vaneck/ Albert Dupontel
A Simple Heart With: Sandrine Bonnaire/ Marina Foïs/Pascal Elbé
Actresses With: Valeria Bruno Tadeschi/Mathieu Amalric/ Louis Garrel
Lady Jane With: Ariane Ascaride/ Jean-Pierre Darroussin/ Gerard Meylan
What if… With Alice Taglioni/Jocelyn Quivrin/Thierry Lhermitte
Guilty With: Hélène Fillières/ Jérémie Renier
Crossed Tracks With: Fanny Ardant/ Dominique Pinon
Shall we kiss With: Virginie Ledoyen/ Emmanuel Mouret/ Fredérique Bel
London mon amour With: Virginie Ledoyen/ Vincent Lindon/ Pascal Elbé
The Great Alibi With: Miou-Miou/ Valeria Bruni Tadeschi/ Lambert Wilson/ Pierre Arditi
Me Two With: Alain Chabat/ Daniel Auteuil
Cash With:Alice Taglioni/ Jean Reno/ Jean Dujardin
Ulzhan With: Ayanat Ksenbai/ Philippe Torreton
Daddy Cool With: Daniel Auteuil/ Juliette Lamboley/ François Damiens
U Director: Serge Elissalde
Asterix at the Olympics With Gérard Depardieu/ Alain Delon/ Clovis Cornillac

If you decide that next year you would rather not rely 100% on the subtitles, come along for one of our French courses starting in March. Check out our French timetable here.

Why learn French

October 7th, 2008 Ken Leong No comments

French is the second most popular language at Euroasia, after Spanish. Here are some reasons why you should consider learning French:

  • Together with English and Spanish, French is one of the most international of European languages, spoken in all the continents of the world.
  • French was for centuries the international language of diplomacy and culture; it’s still important in those fields.
  • The French-speaking world has contributed an enormous number of great artists, writers, philosophers and scientists.
  • France has a large economy with a huge international presence.
  • Young Kiwis can go and work in France, Belgium or Canada for one year under a working holiday scheme.  A knowledge of French would obviously make a huge difference to anyone’s job prospects.
  • France itself has an incredible variety of scenery, from the rugged Atlantic coast, to the beautiful central valleys, to the Alps, to the Mediterranean landscapes of the south.  It offers great opportunities for outdoor activities.
  • French cities are active, busy places, where there is always a lot going on.  They have a unique café culture, and there are great opportunities for cinema, theatre, eating out and clubbing.
  • French cuisine is world-renowned, and French is still the international language of cooking, so at least a smattering of the French language is useful for chefs and food enthusiasts.
  • If France seems a long way off, New Caledonia and French Polynesia are more accessible holiday destinations.  And they are very French!  Even a limited knowledge of the French language can enrich and enliven your tropical holiday.
  • Much like speakers of English, French speakers tend not to be very enthusiastic about speaking other languages, so in France, for example, there is no guarantee you will find someone prepared to speak to you in English!

Find out more about learning French with Euroasia.  Or to enrol for a French course, check out the French timetable!

Courses start week of 13 October.