Euroasia: Language, Culture and Travel

In this article, Jack Yan talks about growing up in Wellington, and how being multilingual has helped him with living life to the fullest.  Jack is a renowned businessman from Hong Kong/Wellington, and publisher of fashion magazine Lucire. He has been very successful at building a global brand, and now delving into politics. If Jack has his way, Wellington City will get free wifi, one car-less Sunday a year, perhaps even solar-powered council buildings.

Jack has a good chance of becoming the next Mayor of Wellington City. If you google “Wellington mayor”, you will see Jack’s campaign site displayed prominently on page 1 (after the official Wellington site and Wikipedia), further demonstration of Jack’s internet marketing prowess. Jack is impressive not just because of his amazing business credentials. I remember chatting with him a few years ago and discovering he is one of very few Kiwis who can speak both French and Cantonese – and putting his language skills to good use in business.

I hope Jack’s story will inspire you to learn another language, perhaps to finally work on the new year resolution that keeps reappearing on your list every January.

In the 1970s, New Zealand was a far more monocultural place. When I was four, two of my cousins, who were slightly older, were attending primary school and started speaking English at home, instead of our native Cantonese. I asked my parents if I could do the same.

My parents were usually pretty good at rationalizing things to me. Mum explained, ‘No, because it’s important that you speak Cantonese at home, and leave English for outside. Wouldn’t it be better to speak two languages well rather than one?’

That sold me.

A similar argument came at age six, when my parents asked if I would like to learn an extra language.

The choices offered in 1978 at St Mark’s Church School, Wellington, were French and Japanese.

‘Wouldn’t you like to learn Japanese?’ asked Mum. ‘The Japanese have some characters that are the same as ours, and you can learn to write your own language.’

While none of my Japanese friends would like to hear this, the thought that went through my mind at that age was, ‘I’m not learning a form of Chinese with the wrong pronunciations.’ Hey, I was six.

However, I never regretted that decision.

Of all my travels, I only have visited Japan once. Few business opportunities ever availed themselves in that country. However, I have visited France over half a dozen times, with most of those times for work.

It’s especially handy given I own a fashion magazine, Lucire, and Paris is very much the centre of that industry in so many respects. Even things as simple as filling in a form present no challenges.

At the Medinge Group, a think-tank where I am a director, we hand out Brands with a Conscience every year. We do so from Paris, rather than our usual Swedish location.

Even back in Wellington, French is very useful when chatting to expatriates or dealing with the diplomatic corps.

It’s been a good foundation for other countries. For example, I was able to travel through Italy and understand the locals. The languages are dissimilar, but there are enough common roots that you can get pick out key words and get about the place.

I would hate to think where I would be without these languages. Certainly in business, I would have lost plenty of opportunities dealing with French designers, photographers, and make-up artists. I would not have been able to develop business in Hong Kong, my home town, where Cantonese is the norm. I would have been pretty lost in various American Chinatowns, unable to get proper medicine if I was sick, if I did not have any Taishanese.

I also have a limited grasp of Swedish, which has helped my work at Medinge and some of the work I do in Sweden.

While 90 per cent of Swedes speak English, Swedish is still the language in which they conduct most of their lives, so being able to read and write some of it, even if my comprehension has some way to go, has been incredibly useful.

With understanding a language comes understanding a culture, often the biggest barrier in international business.

The extra language is an extra means to get inside the other side’s mindsets, and attempt to find that common ground where you can do business or form a friendship.

As a mayoral candidate, I have discovered that the skills you acquire in learning languages come into play in politics.

Over the 18 months, in preparation for my mayoral run, I have attended more diplomatic events, in part to pave the way for better relations with other countries should I be elected.

You can’t just go and demand sister-city relationships with others if you don’t lay the groundwork first. To do that, you must have some accord.

In all these conversations, you are acutely aware that you are an ambassador for Wellington and New Zealand, and you are finding a way to promote us in a way our foreign visitors understand.

They respect you in return because you know your own language and heritage, those of the country which you have adopted as your home for 34 years, and you have extended your goodwill by embracing theirs.

Beyond business, arts, cultural exchanges and politics, multilingualism gives a person one extra thing.

It shows that you are complete, and you have a sense of self. That equates best to the Māori concept of mana. It is the greatest advantage one has over others in so many facets of life.

In recessionary times, it’s even more important to keep improving and to consider learning a second language. Now is the time to be upskilling to future proof yourself. The ability to speak a second language puts your business or your job prospects one step ahead of the competition. You are also demonstrating to future employers that you have what it takes to stick to something. Employers realise that people who embark on language learning have some key characteristics that are highly valued in such times: commitment and dedication being some key ones.  Part of what makes knowing a language a great skill to have is simply because it’s not that easy for someone to acquire fluency. If it was, it would quickly lose it’s value and won’t be treasured as much.  Some of you would already have mastering a second language set as a 2010 New Year resolution.

How do you ensure you achieve your 2010 New Year resolution? Your goals have to be SMART. The reasons people give for not learning a language include lack of time, the cost involved and the difficulty of the subject area. The good news is you can craft a SMART plan to overcome the obstacles mentioned, to achieve your goal of speaking a foreign language by the end of 2010.

1) Specific

What does “speaking a foreign language” mean? Should your goal be to know enough French in order to survive in a remote town in France without relying on interpreters?

We have a specific learning outcomes for people who enrol for courses at Euroasia. For example, at the end of the Level 1 French course with Euroasia, you should know enough to “get by” in French: you will be able to cope with the most common everyday situations by asking and answering simple questions, and you will be able to understand people when they speak to you about the situations covered.

2) Measurable

How do you know you’re on track with your goal? You need some objective measure of your progress. This is the main reason why self-help language courses don’t work. This is because learning a language is not like studying history. You need constant feedback from experienced teachers who know how to provide constructive suggestions and correct you when you make mistakes. CDs and software programs can’t do that as well as humans. You need to be regularly “tested” either formally or informally so that you know you’re making progress. Language schools follow lesson plans that introduce progression over time. As long as you keep on top of the coursework, you will keep improving.

3) Attainable

Your goals have to be realistic. Sometimes we get calls from people who need to master a language within a matter of weeks because of an impending transfer offshore, or because they have to meet the future-in-laws who don’t speak any English. Learning a language, like everything else, takes time. There are certainly people out there who promise the world, and will tell you that you do not have to put in the hard yards and yet will emerge fluent within a short timeframe, simply by spending an hour a week listening to CDs or playing some games on your laptop or iphone. This is obviously appealing, in the same way that expensive infomercial weight-loss programmes are. The real secret to learning a language (and weight loss, saving money etc) is having a realistic plan and keeping to it. At Euroasia, we follow a language learning programme that allows people to realistically gain fluency over time.  If we did have magic pills that make clients instantly fluent in Spanish, we would be selling them at a thousand-a-pop and not bother investing so much money in establishing and running a school.

4) Relevant

Why are you wanting to learn a foreign language? If you’re just wanting to learn Italian for fun so that you can order a beer and have a simple chat with hot locals  as you roam around Rome, then your goal should be to complete Level 1 or Level 2 with Euroasia.  A Level 1 course can be completed within 2 weeks, 5 weeks or 10 weeks, depending on how intense you want it to be.  If on the other hand, you wish to conduct business negotiations with your suppliers in China, then a Level 1 course is not sufficient, and realistically it would take a year or two to get a point where you can engage in everyday conversation, comparing your life in New Zealand with other people’s lives overseas; discussing matters of interest, including politics and economics. The more solid your reason for learning a language, the longer the staying power. Visualise your end-goal. When the going gets tough, keep reminding yourself of how it feels to be able to ultimately converse freely with locals. What would also help is if you have career-oriented language goals such as planning to gain a foreign language qualification. If your goal is to pass a formal certification exam like DELE (Spanish), DELF (French) or HSK (Chinese), then you are also more likely to have stronger motivation.

5) Time-bound

What’s your plan in order to achieve your goal? Where do you want to be in 3 months? 6 months? An ineffective resolution is “I will be rich someday”. An effective resolution is “I will save $20K by December 2010″.  You then break this down further into quarterly and monthly targets. In the same way, you would set targets for yourself in learning a language. You may wish to complete the Euroasia Gold Package (4 courses) by the end of 2010.

We wish you all the best in setting SMART goals for 2010!

One of the most difficult tasks for new language students is to figure out how to remember new vocabulary. It can be pretty challenging remembering new words in your native language, let alone new words in a foreign language. In this article, my friend Stephen Bayldon, veteran educator and ex-principal of a language school in Auckland, shares some of his views on how to remember what you learn. Here are some very useful tips for language learners.

His latest thoughts reproduced here:

I find memorising information long term a real challenge. This is certainly true for many of us learning a language. Often as fast as we can learn new words we forget the earlier ones! Or only the most common words which come up frequently enter our long term memory.

Of course practice makes perfect – repetition is the key; but who has time to go through thousands of flashcards regularly? Recently I read an article in Scientific American Mind magazine about an eccentric Polish professor named Piotr Wozniak who’s spend his life working on this problem. He now memorises thousands of facts every week.

Timing is the second key. If you practice too soon you waste your time. (You need time to work on reading, listening and speaking). Practice too late and you’ve forgotten the material and have to relearn it. The right time to practice is just at the moment you’re about to forget. Obvious but useless information! Imagine a pile of thousands of flash cards. Somewhere in this pile are the ones you should be practicing right now. But which are they? Fortunately, human forgetting follows a pattern. We forget ‘exponentially’ as shown in the picture. Of course there are individual differences. So how can we organise the cards perfectly? Manually it’s impossible, but Wozniak’s realised it could be done with interactive computer software.

I found his difficult to use (at least the free version). After some frustrating surfing I found one which is free and easy to download and to use: www.ichi2.net/anki

You can make your own ‘cards’. When a question comes up you click a tab, according to how difficult you found it to remember the answer. The programme then combines that information plus the number of previous repetitions. The next review date is scheduled accordingly – beautiful!

Of course there are other useful tips for learning vocabulary faster:

* Connect new information with something you already know about.You can put example sentences plus info on usage, collocation, pronunciation etc in your “anki” entries.

* Make the connection memorable – funny, personal, sexy, emotional…etc AND including different senses. Eg the Japanese for apple is ringo – so I picture an “Adam and Eve ” scene in which I bite into a sweet smelling, crunchy and delicious apple from my Japanese Eve, only for my teeth to hit a ring that goes around it…

* For more abstract words and topics, you can connect a lot of words together on one topic using mind maps; so they are organised in the same way as the human brain – eg use http://www.bubbl.us/ (free online tool). Then try to read, listen, write and talk to yourself and others about the topic.

* Read, read, read! Anything that you are interested in (see above). Find readers at a level where you know about 80% of the words; then guess the rest. There will be many words in your own language you don’t know. Good language learners are relaxed about uncertainty.

No matter how good we are at foreign languages, the fact remains that a lot of the time we will be communicating with non-native speakers of English – in English! We may find ourselves using English with non-native speakers in business meetings, either at home or overseas, writing emails or publicity materials intended for them, or simply working and living alongside them. But how much thought do we give to our use of English? Are we using our own language as clearly and succinctly as we can? And if we are not, what impact does that have on our business or professional lives, or even our personal lives?

Some difficult issues that perhaps too many native English speakers don’t pay much attention too. At Euroasia, we’ve been contemplating these issues, and Peter has been working on some exciting initiatives in this area.

Two Cornell linguistic researchers are saying that teaching children how to speak a second language is great mind food for the kids.  According to studies at the Cornell Language Acquisition Lab (CLAL), children who learn a second language can maintain attention despite outside stimuli better than children who know only one language.

Barbara Lust, a developmental psychology and linguistics expert, professor of human development and director of CLAL, says: “Cognitive advantages follow from becoming bilingual.” “These cognitive advantages can contribute to a child’s future academic success.”

Lust has been exploring language acquisition in young children for more than 30 years, across more than 20 different languages and cultures, studying which aspects of language acquisition are biologically endowed and which are learned, when and how language acquisition begins and how multiple language acquisition affects cognitive development in children.

“One of the greatest feats of human development is learning language,” says Lust. It’s remarkable, she says, “how well equipped children are, beginning at birth, to accomplish the complex task of learning language.”

Pretty amazing stuff. So if your kids are not already learning a second language, you should consider asking them to do so. If their schools are not already offering language lessons, you should also be asking their school principals why not.

Even adults benefit from learning a foreign language, with real advantages beyond dressing up a CV.  What better example for your kids than having a go at it yourself? That way French or Japanese won’t be the only subject you can’t help your child with.  Should you decide to take up some language lessons, you know you can contact the language learning experts at Euroasia.

Next intake in June and July 2009.

Times are tough. People are worried that they might lose their jobs as the unemployment rate starts creeping up. Job summit or no job summit. As always, during difficult times, the ones worst hit are the ones who are lacking in qualifications and experience.

It’s time to upskill. It seems university enrolments are up around the country, according to various local news articles.  Recent graduates who can’t find work are going back to university. But so are many students looking at gaining more qualifications in order to keep pace with developments.

During such perilous times, it’s important to understand what skills are in demand and how to stand out from the crowd. In New Zealand, where almost all native English speakers can only speak one language, knowing some basic foreign language can indeed be an advantage. Most of all you demonstrate to prospective employers that you have the ability to persevere with something as well as the ability to work across cultures. As New Zealand becomes more and more multicultural, the ability to communicate across cultures will be as essential as knowing how to use a computer.

New Zealand is an exporting nation. We would be poorer than Samoa or Tonga if we didn’t trade with our friends, and foreign tourists stop arriving. There are in fact more Chinese and Spanish speakers than there are English speakers.  Naturally, these are key languages to learn if one wants to learn how to communicate with our future customers.

But learning any language is useful. New Zealanders have traditionally learnt French, German and Japanese at school. Knowing any one of these languages would be useful. I have written at length about why one should learn each one of these languages, so feel free to check out my blog entries on why learn language

Spanish classes are very popular amongst Kiwis. Many choose to kick off the year with some Spanish lessons, in preparation for an upcoming trip to South America or Spain. Some choose to learn Spanish because of business reasons. At Euroasia, we are often asked why Spanish lessons are so popular. Here are some reasons.

• Spanish is unquestionably one of the world’s most important languages, spoken not only in Spain but also in most of the Americas, from California to Cape Horn!

• The Spanish-speaking countries are exciting places: the cities offer a round-the-clock buzz, while the great outdoors has huge potential for adventurous outdoor activities.

• Within the Spanish-speaking world, there is an enormous range of exciting places to visit: in Mexico and Central America, the cities of the Maya and the Aztecs, and resorts such as Acapulco and Cancún; in South America, the cities of the Aztecs (including Machu Picchu), the colourful Andean cultures of Peru and Bolivia, the strikingly varied landscapes of Chile and Argentina, and the cosmopolitan excitement of Buenos Aires.  Although some English is spoken, getting around is much easier with a little Spanish.

• Spain itself is one of the world’s most popular tourist destinations, famous not only for its Mediterranean beaches, but also for its stylish cities, its well-preserved small towns, and, in the south, its unique Moorish heritage.  Not to mention Ibiza, with the hottest nightclub scene in Europe, if not the world!

• The Spanish language has been the vehicle of great writers, from both Spain and Latin America.  Both areas have also been the home of world-renowned artists and, more recently, film-makers.

• New Zealand is increasingly looking to South America for trade links, especially Chile, the most prosperous of the South American states, and the one closest to New Zealand.  Spanish speakers will be in demand in the future (in fact right now we have Kiwi businesspeople doing business in South America learning Spanish at Euroasia).

• Young Kiwis can work in Argentina, Chile or Uruguay for one year under a working holiday scheme.  A knowledge of the Spanish language would obviously make a huge difference to anyone’s job prospects.

Find out more about Spanish lessons at Euroasia.  Or to enrol for a Spanish course, check out the Spanish timetable!

2-week intensive Spanish language courses start this week (20 January intake) and the once-a-week option kicks off early Feb. Enrol now.

Understand how learning a foreign language helps you develop greater cross cultural empathy. In this video, I share some observations on how you can better understand people from other cultures.

Euroasia offers cross cultural communications courses and cross cultural solutions to people who work across cultures.